While self-publishing offers authors creative freedom, it comes with its own set of challenges. There are a few common obstacles faced by self-published authors but the good news is that there are practical solutions to help them overcome these hurdles on their path to success.
1. Producing a quality book:
- Some self-published authors have tried to go it alone, only to find that they produced a half-baked product which has not ended up the best it could be. The fact is that without professional help especially in terms of editing, design and layout, authors often regret self-publishing as they may produce a low quality failure. It’s best to leave it to the professionals to help authors produce a book they can be proud of. Look for companies that have been around for a while rather than fly-by-nights, and make sure to read reviews and testimonials from happy published authors.
2. Costs of self-publishing:
- It’s great that potential authors now have the option to self publish and that the old age stigma associated with self-publishing is no longer a factor. However, if they are to do it properly, as abovementioned, it’s best to let professionals handle the production process. Is the cost worth it? If you want the job done properly and want to enjoy the publishing journey, then yes, it’s worthwhile outlaying a small fee to be sure you get it right first time around. Some companies have monthly payment schemes or various economical packages to suit your budget. Some professional help, is better than none at all. Perhaps you could even team up with one or more other authors (co-authors) and write a book together thus carrying the costs together. Another option often used is for authors to gain sponsorship, especially Academics from universities. Some authors have even paid for their books through advertising for sponsors within the book. There are many ways to help authors to pay for professional services to publish.
3. Distribution Dilemmas:
- Book distribution can be a challenge, especially for self-publishing authors aiming to reach a global audience. Today however, with options like print-on-demand services and many international distribution platforms, it is much easier to overcome distribution challenges. Online distribution can see your book displayed on countless platforms worldwide for both eBook and printed books.
4. Handling Negative Reviews:
- There are always bound to be some negative reviews and criticism. It is impossible to please everyone and people are entitled to their opinions whether positive or negative. Some see only faults and highlight only the bad so don’t fret. Try and maintain a positive mindset, and learn from constructive feedback, using criticism as a tool for improvement.
5. Balancing Writing and Marketing:
- Many self-published authors face a struggle of trying to balance writing new material and marketing existing works. Effective marketing is vital to the success of any book so it’s no good simply ignoring this aspect and focusing only on the next writing project. Make sure you put enough effort into the successful marketing and sales of existing works thereby juggling both aspects of your career.
Overcoming challenges is an integral part of the self-publishing journey. By acknowledging and addressing these obstacles head-on, authors can strengthen their resilience and increase their chances of long-term success in the competitive world of publishing.
